Franchise Partner Training & Support

The process of getting any franchise business off the ground and successful can be an overwhelming and daunting experience. Our Franchise Development and Support staff understand this and have created two streamlined tracks to help our Franchise Partners grow their Iron Tribe Fitness communities quickly and efficiently.

The Franchise Support team is laser focused on two things: Training and Support.


Building Your Team

The best training in the world will only be as effective as the level of people being trained. At Iron Tribe, we strive to have the right people on the bus and know that it essential to your success as well! Fireseeds, our recommended sourcing vendor, has helped almost all of our Franchise Partners find the right people to build strong teams. For Franchise Partners who choose not to use Fireseeds, our virtual training platform (ZenDesk) has many resources to assist you in the vetting, hiring, and on-boarding process.

No matter which path you take to hire your team, every hiring system we have, is created with the core values of the Iron Tribe brand at the core. We hire, evaluate, develop and even fire to the core values of this brand, and you will have the tools to do the same, as you work to build a team to reach your big hairy audacious mission (BHAM) that is in front of you!

Coaches Practicum Program (CPP):

During this three-week training program, Iron Tribe Franchise coaches learn how to deliver the Iron Tribe Experience through classroom education and hands on training in a corporate gym. Trainees report to our Birmingham Headquarters for three days per week, to learn all the movements, delivery methods, role-play, and receive coaching feedback from our veteran superstar coach, Jessica Parks.

In addition to this, each participant is paired with a Lead Coach or Manager from one of our corporately owned gyms in Birmingham, who strives to immerse them in the culture, training them in all coach responsibilities and coaching the trainee through the live reps they experience coaching actual classes!

Coaches 101:

This two-day intensive weekend is lead by Director of Programming, Kyle Sottung, along with our Product Support team. Serving as our “stamp of approval,” coaches are re-taught a condensed version of the Coach Practicum Program (CPP) material, tested on their product knowledge, coaching ability, and overall experience they deliver to our Product Support staff.

Management Practicum Program (MPP):

The MPP is a three-week training program that runs in unison with the CPP, so that managers can be trained to coach, in addition to learning how to operate their new Iron Tribe gym. MPP participants are paired with one of our Corporately-Owned Gym Managers, to shadow them for 30-40 hours per week.

These Corporately-Owned Gym Managers also support several Franchise locations in the field. Thus, they know the importance of sending out a well-trained Franchise Manager! In addition to this valuable experience, MPP content is delivered by the operations support team two days per week. Trainees receive classroom and role play training in sales, management systems, our software systems, and leadership with a Franchise Support Trainer.

Tribe Academy:

What makes a good Iron Tribe Franchise Owner? Whether you will be an Owner/Operator or an Off-site Owner, your level of Engagement will determine your success! Tribe Academy is two intense days of Vision, Leadership, and Communication training for our Franchise Owners. We will take you through the Iron Tribe Leadership Meeting Rhythm and its respective components, which are based on a combination of operations, strategic planning and the core values of the brand. Ultimately, you will learn the leadership formula that we use in leading our corporately-owned gyms and the Iron Tribe corporate staff.

At the core of Tribe Academy, is the Iron Tribe brand vision, which is made up of our purpose To Create Fitness Communities That Change Lives, and our own big hairy audacious mission (BHAM) . The leadership tools you will pick up at Tribe Academy are “the how” that will get us to the BHAM!

Iron Tribe Zen Desk:

Our State-Of-The-Art virtual training system is an exclusive online training platform accessible for all Franchise Owners, Managers, and Coaches. Functioning as an online operations manual, ZenDesk houses hundreds of hours of video, tools, and operational documents and procedures. This extensive resource covers everything from how to coach class, to Marketing, to the Daily Growth Checklist for Managers. Everything a Franchise Partner and Team needs for executing the model is at the click of a button!


Ramp Up:

Four weeks prior to opening, Iron Tribe Franchise managers receive a series of weekly phone calls from a franchise support rep. Aggressive guerrilla marketing, pre-sales, and system execution are some of the hot topics covered in these calls.

Site Visits:

The typical Iron Tribe Franchise support cycle consists of up to two visits during the first year. These support visits are focused on ensuring excellent delivery of the product, accountability for executing the model, key performance indicator (KPI) review and the gym leader’s overall growth strategy.

Each franchise coach is evaluated by Kyle or a member of his Product Development team using the Triple “C” Rating (TCR), which evaluates each coach on their ability to deliver an outstanding athlete experience through execution of Class Structure, Coaching, and Culture. Once the initial TCR is established, Kyle customizes a plan for the development of each coach for their continual improvement.

The support team also utilizes our “Flagship Evaluation” to evaluate Iron Tribe Franchise Managers on their execution of the model and performance in light of their goals. Acquisition, Retention, Administration and Leadership are the focus of the Flagship and follow up support.

Support Calls:

Our Franchise Support reps are always available for monthly phone calls with each Iron Tribe Franchise Manager. The calls are focused on KPI review, accountability for goals, troubleshooting, and action steps for the next month.

Owner Engagement Forums:

One of the most powerful tools for our Franchise Partners is connecting and collaborating with each other. Once a year Iron Tribe Franchise Owners have the opportunity to get together for Leadership Training in Birmingham with our corporate team. This time is devoted to helping each owner assess their business and team, conduct strategic planning, and set goals together, working on each others’ businesses to help drive further success and change more lives!